Create “Gotta Have It!” How to Think Like Apple and Steve Jobs

Create “Gotta Have It!” How to Think Like Apple and Steve Jobs

What are all customers thinking who are lined up around the block outside an Apple Store when a new product becomes available ? “I’ve gotta have it!”

In this presentation at the MetaMind Conference, Dr. Goulston reveals the secret to creating “Gotta have it!” that Apple and Steve Jobs know and now so can you.

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