Tag Archives: selling

“Why Should I Buy From You?” – In Your Face Sales Keynote

Are you looking for an “opening act” for your sales conferences that will not just “open up” your sales audience, but will hook and grab onto them and not let go? In this “in your face” presentation, Dr. Goulston plays a “devil’s advocate” customer where he becomes the avatar of that highly prized, but resistant/skeptical/heard-it-all-before […]

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The Gotta Have It Story and Assessment

Q: What do all the customers lined up around the block outside an Apple Store the first day a new product becomes available have in common? A: They’re all thinking, “I gotta have it!” That is what occurred to me a year ago when I decided that I am not going to try to persuade […]

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